At the show: Ex-Miss Universe, Lara Dutta

Get ready for some action with this year's Asian Lifestyle Show 2006 - the penultimate in everything Asian to hit London.

Hailed as one of the most successful launch shows ever to be staged at Olympia, west London, the Asian Lifestyle Show 2006 returns for a third consecutive year on July 14, 15 and 16.

With more than 40,000 people expected to attend the show it is also praised as one of the busiest events to be held at Olympia since the days of the Clothes Show Live.

This year's return of the only Asian lifestyle show everyone is talking about, promises to be bigger and better with more fashion, beauty, music and entertainment than ever before.

It is the ideal haunt for fashion goers, showcasing the latest trends from the East on and off the catwalk at bargain prices.

The show will feature mouth-watering food stands and cooking demonstrations hosted by celebrity chefs, as well as a chance to sample the latest in ayurvedic massage, henna art and astrology.

The Asian Lifestyle Show is renowned for covering all aspects of British Asian lifestyle from weddings, home improvement, education and travel to recruitment, business, finance, property and investments and this year is no exception.

With daily fashion shows showcasing the exclusive collections of top Asian and mainstream fashion houses, visitors will witness top A-list Indian models step into the limelight.

Become the ultimate bohemian traveller at this year's Asian Lifestyle Show by picking up ethnic prints such as warm coloured tribal patterns, Asian inspired beading and embroidery and gauzy tunic tops with sequin details in Florida pinks and frappes - this season's new neutrals.

There will be live performances from chart-topping musical acts such as Raghav and former Indian Idol Winner Abhijeet Sawant along with the current Indian Idol Winner, Sandeep Acharya.

The eclectic mix of entertainment and glamour will reach boiling point as the hottest names from Bollywood - former Miss Universe Lara Dutta, Preity Zinta, Arjun Rampal, Kunal Ganjawalla and Viveik Oberoi - are flown in from India to join an array of high profile British stars.

Sony Entertainment Television Asia TV Stars, Kripa and Angad from the series Kaisa Yeh Pyar Hai will also make a special guest appearance.

The Asian Lifestyle Show 2006, is brought to you by Tony Lit, Managing Director of Sunrise Radio Group, the world's leading Asian radio station, and Vijay Saggar, Managing Director of Himalaya Shows, Events and Exhibitions Ltd.

Visit the Asian Lifestyle Show 2006 to experience what lies at the heart of this vibrant and enchanting culture at the biggest fusion of east meets west to hit our shores.

Tickets to the show are £15. You can buy tickets from www.asianlifestyleshow.com or call 020 8944 5106.

- kilburntimes.com